Helping Radiology Practices Grow

Sharon Jarchin Health Care Marketing (SJHCM) is an award-winning, full service strategic marketing and sales firm specializing in radiology and other medical/surgical specialties. We develop and execute uniquely successful physician referral marketing campaigns to help our clients stay competitive in the marketplace. Our clients are located throughout the United States and range from single-radiologist practices to large multi-site radiology groups, each with its own specific challenges.

Our experience in marketing radiology practices has been hugely successful for our clients due to our unique strategic approach to targeting medical specialists who refer for medical imaging studies. We market each radiology practice based on their particular strengths and opportunities in the marketplace with a focus on referral generation, scan volume enhancement, areas of specialty, payor mix and overall profitability.

Our radiology marketing programs are designed to:

Generate/Strengthen Physician Referrals… Our goal is to identify and target quality radiology referral sources from top-referring medical specialties in your geographic catchment area. Utilizing our proprietary methodology we create results-driven strategies to consistently communicate with your current referrers, VIP referrers, former referrers, “drop-down” referrers… and potential new referrers!

Generate Increased Scan Volume… Medical imaging facilities face continuing challenges as they strive for increased volume and profitability. We can help you grow your scan volume across multi-modalities while also building strategic focus, awareness and payor mix. We have the ability to identify and promote different exams, studies and ancillary services to different medical specialty audiences, enhancing targeted referrals and scan volume while increasing utilization of your physician portal or pre-authorization assistance.

Revitalize Physician Relationships… Perhaps due to the COVID-19 pandemic or for a host of other reasons you might not be getting the referrals you used to receive from specific providers.

Our research strategies and analysis will identify those physicians who have dropped off or stopped referring to you and we contact them to revitalize and strengthen your referral relationship. This level of customer service often jump-starts a diminishing or former relationship and can be a tremendous value to your practice. We also focus on your regular and VIP referrers, making sure we are in constant communication with them to meet their needs and keep their referrals flowing into your practice. In addition, we develop and distribute referral fulfillment packages to referrers (including referral pads, business cards, etc.) to keep you top-of-mind. Building and nourishing these relationships is an integral part of our successful referral campaign.

Enhance Payor Mix… Payor mix is impacted by geography, demographics and participation with commercial insurances, Medicare, Medicaid, Workers Comp and MVA. We work closely with clients to leverage your payor dynamics in order to best target provider referrals for success.

Increase Profitability… Through a matrix of proven marketing and sales strategies – including market research, market analysis, dynamic direct mail, consultative telesales and more – Sharon Jarchin Health Care Marketing can enhance the profitability of your practice.

We have developed our radiology marketing services to benefit our clients whether you have a marketing staff… or not. In fact, we interact seamlessly with each client’s marketing staff, augmenting their success in myriad ways.

We appreciate the trust and confidence our clients place in us in this turbulent healthcare economy. SJHCM can help your radiology practice navigate and succeed in these uncertain times.

Contact us today for a free competitive market consultation and analysis. (516) 398-7302. Or email us .